Privacy Policy

RetainCall is operated by River Logic, LLC, a California limited liability company ("we," "us," or "our"). This Privacy Policy describes how we collect, use, and protect information when you use the Service.

SMS Program — Consent, Use, and Information Sharing

Opt-in. Customers of RetainCall subscribers opt in to receive SMS messages by pressing 1 on a voice IVR keypad after their phone call to a participating service business goes unanswered. The IVR prompt that plays before the keypress states the customer's name, the business name, and that pressing 1 means they consent to receive a text message back. No SMS is ever sent without this recorded keypress consent. The full opt-in flow is documented at /tcpa-compliance.html.

What messages are sent. After the keypress, RetainCall sends conversational two-way SMS messages on behalf of the service business to qualify the customer's service request, gather details (problem, address, urgency), offer appointment slots, and confirm bookings. Messages relate exclusively to the customer-initiated service request.

Message frequency. Message frequency varies based on the customer's responses. A typical service inquiry results in 3 to 10 messages over the course of qualification and booking.

Cost. Message and data rates may apply. Carrier rates apply per the customer's mobile plan.

Opt-out. Customers can opt out at any time by replying STOP, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT, STOPALL, or REVOKE. Opt-out is processed immediately and applies to all future SMS from that business's RetainCall number.

Help. Customers can request help at any time by replying HELP or INFO. A response with contact information will be sent.

Mobile Information Sharing — No Sale, No Marketing Sharing. No mobile information (phone number, SMS opt-in data, SMS message content) will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of personal information described in this Privacy Policy specifically exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties or affiliates, period. Subprocessors that handle SMS delivery (Twilio) and AI message generation (Anthropic) process this data solely to deliver the Service and are contractually prohibited from using it for their own marketing.

1. Information We Collect

Account Information

• Business name, contact person, email address
• Phone numbers and service area information
• Billing and payment information (processed by Stripe)
• Business type and service offerings (HVAC, Plumbing, or both)

Customer communication data

Usage data

• Dashboard activity and feature usage
• System performance and error logs
• IP addresses and device information
• Browser type and access times

2. How We Use Your Information

Service delivery

• Processing missed calls and generating SMS responses
• AI-powered lead qualification and appointment scheduling
• Customer relationship management features
• Performance analytics and reporting

Business operations

• Account management and billing
• Customer support and technical assistance
• Service improvements and feature development
• Legal compliance and fraud prevention

3. Information Sharing

Third-party service providers

• Twilio — SMS and voice communication services
• Anthropic (Claude) — AI conversation processing
• Stripe — Payment processing and billing
• Vercel — Website hosting and infrastructure
• Supabase — Database and authentication services

Legal requirements

We may disclose information when required by law, regulation, or legal process, or to protect our rights and the safety of our users.

4. Data Security

• Encryption of data in transit and at rest
• Access controls and authentication requirements
• Regular security audits and monitoring
• Secure payment processing (PCI DSS compliant)
• Employee training on data protection

5. Data Retention

• Account data — retained while account is active plus 7 years for legal compliance
• Communication logs — retained for 2 years unless longer retention required by law
• Performance data — aggregated data retained indefinitely, individual data for 1 year
• Payment data — retained per financial regulations (typically 7 years)

6. Your Rights

Access and portability

• Request copies of your personal data
• Export your conversation history and customer data
• Access account settings and preferences

Correction and deletion

• Update inaccurate business information
• Request deletion of personal data (subject to legal requirements)
• Opt out of marketing communications

7. Cookies and Tracking

We use cookies and similar technologies for:

• Authentication and session management
• Service functionality and preferences
• Analytics and performance monitoring
• Security and fraud prevention

8. International Data Transfers

Your data may be processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.

9. Children's Privacy

RetainCall is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children.

10. California Privacy Rights (CCPA)

California residents have additional rights including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt out of sale of personal information (we do not sell data)
• Right to non-discrimination for exercising privacy rights

11. European Privacy Rights (GDPR)

EU residents have rights including access, rectification, erasure, portability, and objection to processing. Contact us to exercise these rights.

12. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes via email or service notifications.

13. Contact Us

For privacy questions or to exercise your rights, contact us at:

• Email: support@retaincall.com
• Address: River Logic, LLC · California